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Mike Peng - Global Business

Mike Peng - Global Business

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Global Business - Mike W. Peng - 9781439042243 - 1439042241

Global Business - Mike W. Peng - 9781439042243 - 1439042241

ISBN13: 9781439042243. ISBN10: 1439042241. by Mike W. Peng. Published by Cengage Learning. Edition: 2ND 11
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Global Business

Global Business

Discover what determines success and failure in firms around the globe with the comprehensive, strategic approach to international business topics in GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng. This first truly global, global business book integrates both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity to the learning process. The book?s inviting, conversational style weaves the latest global developments and examples in every chapter, including the impact of the 2008-2009 global economic crisis. A wealth of actual business cases from Mike Peng and other respected international experts, video cases, and unique global debate sections teach you to view business through the eyes of a true world citizen. You gain the perspective you need to become a savvy, effective manager within today's global business landscape.
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Global Business - Mike W. Peng - 9781439042243 - 1439042241

Global Business - Mike W. Peng - 9781439042243 - 1439042241

ISBN13: 9781439042243. ISBN10: 1439042241. by Mike W. Peng. Published by Cengage Learning. Edition: 2ND 11
more at Textbooks.com

Textbooks.com

store rating : 4.51

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